Monday, March 29, 2010
The Perfect Ride-Along
Here are a few things he shared with me about his experience:
1. Although product was the same for all four cases (actually it was our new SRS system, so more than a single item), every surgery was different. In fact, he said the anatomy of each patient's shoulder appeared different, probably in part due to the individual variations of the injuries, but also because no one's anatomy is "textbook".
2. Because of these differences, each surgical procedure was unique. Each case called for some variation in the technique and instruments used for the repairs.
3. The rep played a crucial role in having different instruments and solutions ready for the surgeon and his team. The candidate commented that the rep "seemed part of the (surgical) team".
The reason I think it may have been a perfect ride-along, is because his observations highlight the learning curve inherent in becoming a successful surgical implant rep. He saw just how much surgical technique can vary from case to case, and how important it is for a rep to be on their game. Developing this level of skill as a sales rep takes study, dedication and what I like to call "time in the saddle". Being able to problem-solve in the operating room, while remaining confident and calm, is the hallmark of a seasoned rep who is an asset to his or her customers.
Tuesday, March 23, 2010
New Careers Website
Another great part of the website is the page on Community Action. There is a long tradition of the company and employees giving back to the community.
Sunday, March 14, 2010
More On 30-60-90 plans From Peggy McKee
She has written quite a few posts on 30-60-90 day plans. She too thinks doing your homework to create a detailed 30-60-90 plan is a good idea. If you want to good laugh, watch her video: "This is not your daddy's job search."
Friday, March 12, 2010
30-60-90 day plans, as a Work In Progress
Friday, February 26, 2010
Help for Haiti
She arrived at the St. Damien's Hospital for Children and pitched her tent on the roof of the guest house. She has described difficult conditions and the valiant efforts to bring some order to the chaos. She has assisted a surgical team, started IV's and helped out in the adult clinic. Yesterday, she helped bury the bodies of 40 children and adults with Father Rick from St. Damien's.
As a result of the earthquake, there were many traumatic injuries resulting in broken bones and amputations. Father Rick describes the situation in a letter to Operation USA.
"After weeks of frenetic activity, we are returning to a state of equilibrium. Our hospital had become a trauma MASH unit, as had all other medical centers in Port au Prince that are still standing. We were able to offer about 30 surgeries a day at four sites (two in our hospital, one on our hospital grounds in a tent, and one at the St. Camillus Hospital, which we staffed for the emergency.) Many of these, sadly, were amputations – sometimes two for the same adult or child.
To give an idea of the size of the problem, it is likely there are about 20,000 people now who have been amputated or who have orthopedic hardware screwed through their skin to the bone. Port au Prince has about 20 Haitian orthopedic surgeons, and visiting teams to Haiti will soon leave. All 20,000 need to be followed closely for removal of hardware, control of infection, reevaluation of the amputation, and of course for artificial limbs and rehabilitation. Obviously 20 surgeons will not be able to handle this load. We have worked closely with the St. Camillus Hospital so as to return our St. Damien Hospital to a pediatric center and to have a growing center for adults at St. Camillus. We hope together to be able to keep good tabs on the patients we have operated on, and hope to be able to provide well for them in the future. "
I watched a few videos about St. Damien's. The level of poverty and hardship, even before the earthquake, was stunning. It is evident that Haiti's recovery from the earthquake will be difficult and require a lot of continued outside assistance.
Wednesday, February 24, 2010
National Sales Meeting or Pneumonia?
I thought it was the flu. When I could not get out of bed long enough to pack my bags for my trip to Orlando for Linvatec's National Sales Meeting, I had to cancel my flight.
Two days later, despite lots of Gatorade and Tylenol, I spent most of Saturday knotted in a fetal position on my couch, feverish and sweating. My sister, who is a nurse in the emergency department of Denver's level one trauma hospital, checked in on me throughout the day while she was working. I texted details of my symptoms to her and she consulted with her colleagues.
Finally, she called and said, "You've done everything you can for yourself. I don't think it's unreasonable for you to go to the emergency room." I didn't want to, but I had to admit I wasn't getting any better after 3 days. Probably worse.
When I arrived at the local hospital, the nurse in triage asked me a series of questions and took my pulse. It was the same hospital that Raquel and I had visited last summer, in fact. As I drooped in my chair, the nurse called back to the ER. I heard her tell someone I was tachycardic and she deemed me a "yellow".
Tacychardia was one of the new medical terms I picked up while at the hospital. It meant my heart was racing; in my case, at about 130 beats per minute.
In short order, she escorted me down the hall and coaxed me toward a wheelchair. "It's no trouble, really," she said. Pride was rather useless at that point, so I sank into the chair. She whisked me back to a room in the ER, where a doctor and nurse teamed up to evaluate my condition.
Some questions, tests and an x-ray or two later, they told me I had pneumonia. I was also told that my white blood count was through the roof.
The doctor showed me a cloudy mass in my right lung on the x-ray. "That should not be there," she said. "You are not exactly circling the drain, but my nurse tells me he thinks you are looking rather puny. I don't contradict my staff. I think we should at least keep you overnight for observation."
The staff doctor who came to visit me next was more stern. "You have raging pneumonia in your right lung. Expect to be here for several days."
I was just relieved to know the cause of my suffering.
After the doctors left, I laid there, quiet and exhausted, as the nurse began to rehydrate me through an IV and dose me with antibiotics. I was fortunate to have several great nurses looking over me that night.
By the next morning, I was not completely well, of course. However, I was amazed at how much better I felt than the night before. I had arrived at the hospital sick, miserable and rather frightened. Twelve hours later, I was relatively comfortable and on the mend. The turnaround was pretty miraculous.
I am truly grateful, for my return to health and for the great care I received while I was at the hospital. The staff throughout my stay was terrific in every way.
I sometimes interview people who are motivated to get into healthcare sales, because they or one of their loved ones have received great care through a trying illness or injury. My own appreciation for the great things that our healthcare providers do has grown immensely as a result of my own experience.
Tuesday, January 19, 2010
Celebrating Success
I sat next to one of the President's Club winners, who will be enjoying a trip to Palm Springs. You've heard the expression about selling ice to Eskimos? Well, I am pretty sure she can do that, and would drive through a blizzard to make the sale.
Another table-mate insisted on closing a sale between labor contractions. Her exasperated ob-gyn was heard to say, "For heaven's sake, you are having a baby- put the phone down!" She made President's Club too, despite being out on maternity leave for 2 months.
Being successful in 2009 required a lot of grit and determination from salespeople everywhere, and Electrosurgery was no exception. The theme of digging deep to come up with that little something extra- one more call, one more prospect, one more sale- kept resurfacing throughout the night.
The top three reps each shared what they felt had contributed to their success.
3- Don't be discouraged by where your territory is today. Any territory has the potential to be great, based on hardwork and determination. Learn from the best. Seek out top performers in your company- ask them how they do it and implement it in your own territory.
2- Build strong relationships with your surgeons and they will come through for you.
1- Stick to your plan and to the process, every day, day in and day out. Stay positive and focused.
The margin between the top three reps in the company was extremely small. Between #1 and #2: only .05%! Among the three top reps, they had some tremendous wins this past year, but also many small, ordinary ones along the way. Their success resulted from unwavering commitment, discipline and tenacity. No rocket science, no black magic- just a whole lot of hard work. Their advice was humble, simple... and in the end, it means their success is repeatable and attainable by everyone who was in the room.
Here's to a great year in 2010! Make it great.
Thursday, December 31, 2009
Farewell 2009
As the answers show, it is hard to choose just ONE thing. There are many great things about being a part of a dynamic, challenging and exciting industry like this one. Medical device sales is rewarding on so many levels.
In 2009, many other industries were in a total free-fall. I saw some of the damage up close. As you might imagine, I talked to many people this year who had lost their jobs. In some cases, it was as though the industry they had been a part of had completely vanished.
Medical devices may have hit a few bumps, we may have had to rethink a few things, but on the whole the industry is weathering the storm far better than most. Although the financial rewards may not have been equal to prior years, in times like these it is no small thing to simply be able to provide for your family.
Best Wishes for a Happy, Healthy and Prosperous New Year!
Wednesday, December 30, 2009
Happy Holidays from a very special elf
http://www.youtube.com/user/ccomp92
Wednesday, December 16, 2009
Seven Touches
I found an article about "seven touches", which is the idea that it takes a customer about seven contacts (or more) before they decide to do business with you. Touches are more than just cold calling on the phone or in-person, as this article suggests.
Thursday, December 3, 2009
My Least Favorite Game
Here are a few things I do to ensure I connect as quickly as possible:
1. On my own voice mail message, I ask people to let me know the best time to return their call. Then I put them on my calendar at that time and ring them up.
2. When I leave a voicemail or email, I let the person I am trying to reach several possible times to reach me based on my schedule.
3. When I am trying to connect with someone, I often email them as well as leaving them a voice mail message, sometimes simultaneously. Just like my voice mails, I always ask people to let me know the best time and number to reach them at. When they provide me with this info, I acknowledge via e-mail to let them know I will call them at that time.
4. Text messaging is another great way to set up a time to connect live.
5. I return calls right away rather than waiting. If they just called me, then they are probably available. Quicker response conveys greater urgency, and people often respond accordingly.
6. I find that trying different methods (voicemail, email, texting) and different times works well. Some people respond better to email, others to calls.
Basic? Probably. These are pretty simple things, but I have noticed a lot of people play a lot of phone tag. Since I do my fair share of cold calling, I have found using these approaches in combination helps boost my response rate.
Wednesday, November 25, 2009
Tax Write-Offs for Capital Equipment Purchases
There is an entire website devoted to this tax incentive, which is part of the Reinvestment and Recovery Act.
http://www.section179.org/
As the site explains: "Section 179 was designed with businesses in mind. That's why almost all types of 'business equipment' qualify for the Section 179 deduction."
Business equipment like copiers, video towers, powered instruments... probably worth exploring. May only apply to for-profit businesses (many hospitals are non-profit). As you know I am not a tax professional, but I am sharing this tidbit in the hopes you may find an opportunity to close more deals before the end of the year.
Happy Selling and Happy Thanksgiving!
Tuesday, November 24, 2009
The best and worst of my job
It was also tough, because I called someone who had done a terrific job throughout the interview process and let them know they didn't get the job.
I don't enjoy giving people such news, but I understand that at a minimum people appreciate closure, even if it is not what they want to hear.
There are times when we think a candidate is great in many ways, but not the right fit. There was one such candidate recently. I left them a message, with a brief explanation. In return, I got one of the nicest, classiest responses ever. Although it did not change the outcome (in fact the candidate agreed with the rationale), that person's stock shot way, way up in my eyes.
If I ever have or hear of something that is a great fit for that person- I will definitely call them right up.
My recommendation is always to be as gracious as possible if you are not the chosen candidate and ask to be considered for future opportunities. It's even appropriate to drop a line from time to time too, maybe a couple times a year. In time, it could lead to a positive outcome.
Wednesday, November 18, 2009
FutureMedica and on-line courses
http://mritechnicianschools.net/2009/25-free-open-courseware-classes-about-sports-medicine /
I briefly looked at some of these courses. Some were more course outlines, but I think there could be useful information to be had here for the enterprising sales person looking for to increase their knowledge of anatomy and medical terminology.
Wednesday, November 11, 2009
As long as we are celebrating... Why not celebrate 3 years of blogging?
While I am not one of the prolific most bloggers, I try to make my posts useful and interesting. I hope that there has been some beneficial information shared here, for both those looking to break into medical device sales, as well as industry veterans. Thank you to those of you who have taken time to comment and contribute your perspectives.
Here are some of my favorite posts (if I may say so)...
For Neophytes:
1. How to Get Experience When You Don't Have Any 3/17/08
2. Becoming A Sales Associate - Fast Track Opportunity for Growth 10/23/08
3. A Day in the Life of an Electrosurgery Rep 7/15/09
For Everyone:
1. Ten Truths from Rookie of the Year 4/26/07
2. Pocket Guide to the O.R. 3/12/08
3. 212 Club 8/08/08
The Interviews:
1. Sonny Crockett's Great Year 12/14/07
2. Athletes in Medical Device Sales 5/30/07
3. The Rookie of the Year Interviews
NOM 3/13/08
2007 7/21/08
2008 7/17/09
If you have a favorite, or something you'd like me to consider writing about, let me know!
Monday, November 9, 2009
Reason to Celebrate
Hitting the 500+ mark on Linked-In is considered the "big time". They stop counting individual connections after that point. Thank you to the many who have accepted my requests or reached out to me to join my network.
If you haven't yet connected to me, you can find me at
http://www.linkedin.com/in/lisamcglinvatecsalesrecruiter
Once in my network, you will be notified when I update what I am working on (like new positions), add new connections or join new groups. My blog is also uploaded to my Linked In page.
If you haven't spent much time on Linked In, now is a great time to build your network in anticipation of new possibilities in 2010!
Thursday, November 5, 2009
New! Jobs on Twitter
http://twitter.com/MyJobScope
Get the inside "scope" and be the first to learn about new openings!
Wednesday, November 4, 2009
25 questions
I referred to 25 questions I had prepared before going on a ride-along with the electrosurgery rep this summer. A candidate I spoke with today is preparing to go on a ride-along and wanted to know what these questions were.
The list of my actual questions on that day follows. I recommend anyone going on a ride-along prepare a list of questions before going with the rep to gain as much information from the rep as possible. The focus of the questions might be slightly different than mine, but not much. Basically, you want to understand the job as best you can from someone who does it, and to learn what it takes to be successful.
1. If you were a recruiter (like me), how would you explain this job to a candidate?
2. What does it take to be a successful rep for this company?
3. Who is your major competition (in this territory)? (follow-up by various second level questions to find out more)
4. Biggest day-to-day challenges? Toughest part of the job?
5. How often are you in surgery?
6. New products?
7. Average sales cycle?
8. Cost of (major products) and financing/purchase options?
9. What is the biggest challenge facing you in this economy?
10. Tell me about a typical/recent sale, and decision makers in the process.
11. How much influence does the surgeon/clinician have over the final purchase decision?
12. Why are our company's products better than the competition? What is our biggest competitive advantage?
13. What do you have for demo equipment? How do you run evaluations (samples etc)?
14. How much contact do you have with customers after the sale?
15. Do you do much selling to the C-Level, how when why?
16. What has been the biggest surprise to you about this job?
17. How much cold-calling do you do versus existing business?
18. What are the essential skills and attributes for success in this role?
19. What questions you ask if you were me? If you were me, what would you make sure I/candidate understood about this job?
20. What is your background?
21. How long have you been in this position?
22. How did you approach "starting up" your territory?
23. In retrospect, what would you do differently? What have you learned?
24. Tell me about the training and support you've received from the company.
25. How much travel do you do, how many overnights?
If you count the number of question marks, there are more than 25 questions here ;) This should be at least a starting point for anyone going on a ride-along. I am sure there are other people who have some great questions to ask, or if a rep, questions they wish someone would ask them.
Monday, November 2, 2009
Demand for Sports Medicine Products
This is true, but there are several other factors driving demand for such products. Unfortunately, the so-called obesity epidemic also increases demand. Extra weight puts a lot of extra stress on joints.
Another contributor to increased demand is the intensity with which athletes engage in, specialize and train for sports from a younger and younger age. Thank you to the candidate who brought the following information and article to my attention:
Friday, October 30, 2009
Rep Tracking in Hospitals
When I went on the ride-along with Raquel, you will remember that she signed-in at the first hospital we visited. That was with one of these credentialing services. Even though it was her first time in this particular hospital, she was already registered with the particular service they used.
I have added 2 of these services to my blogroll below. Reptrax and Vendor Credentialing Service (VCS). VCS offers on-line HIPPA, bloodborne pathogen & OR Protocol training for $60-125 each. Most medical device companies will offer this training to new sales reps themselves. However, this training might offer one way for an enterprising candidate to demonstrate their initiative and commitment to breaking into medical sales.
If there are other major rep tracking services you are aware of, please feel free to note in comments below...

