Showing posts with label sonny. Show all posts
Showing posts with label sonny. Show all posts

Friday, December 14, 2007

Sonny Crockett's Great Year



It has been an amazing first year for Sonny Crockett (not his real name obviously). He started on Labor Day 2006. Over the past year, I've interviewed him about his progress as sales representative for Linvatec's products in a downtrodden territory.

The territory he took over was every salesperson's nightmare: inconsistent representation had allowed the competition to dominate the market. Despite these challenges, he has exceeded expectations in every way. He has doubled the business in his territory since last year.

Below, I'll talk to him about both the challenges and successes he's had this year on his path to success.

If you want to read prior interviews, search my blog (above) for "sonny".

Friday, January 26, 2007

The Ultimate Tag Team Returns

Sunny Crocket and Rico Tubbs join me once again to share their perspective on life as a new medical device reps. Read the interview in our shared comments below...

Tuesday, December 19, 2006

Something Special

The new hires have headed home from training with their heads stuffed full with lots of information. It seems to me that each group of new hires that comes through has a distinct personality. This time around, the group was professional and purposeful. Subtle, yet dangerous. Kind of like spies preparing for a mission behind enemy lines.

When new hires come in for training, they are always under a bit of a spotlight. The distributors they work for are always a little anxious because they feel their reps' performance at training is a direct reflection upon them. I'm usually anxious too because I feel the same way. Most new hires realize that making a good first impression on marketing and sales support will benefit their career in the long run. Then again, there are those who fail to take advantage of the amazing opportunity before them and instead get drunk, run up and down the halls in their underwear and go skinny dipping in the pool. It is a rare occurrence, yet absolutely fatal to one's career.

I do a bit of spying myself, checking in with the marketing and training folks to find out who's paying attention, who's working hard and engaging with the information and the people around them. One of the marketing managers told me about something special that happened when the group was touring the manufacturing facility. I think it's indicative of the class's character.

The class stopped near the area where our arthroscopy pumps are assembled. After the new hires saw and heard about the products being made there, they broke into a spontaneous round of applause. They applauded again near the assembly area for the powered handpieces. Bewildered, one of the production folks approached the marketing manager and asked who they were and why they were clapping. "They're the new sales reps and they realize how much the products you assemble mean for them and the company," he explained.

Like I said, this group didn't miss much.

I read a quote once about how to become a good writer. I've been trying to remember who said it, because I think it applies equally well to other endeavors. It goes something like, "Be one of those people on whom nothing is lost." To me, it's about being attentive, appreciative and resourceful. It could be translated many different ways, such as... make the most of the opportunities before you. I think many in this group will do exactly that.

Friday, November 17, 2006

The Ultimate Tag Team

The first six months as a Linvatec rep are challenging, frustrating, insanely busy, and very, very exciting. New reps work during the day and study at night and on the weekends. They must complete 40 modules of training on-line before the come to Largo for formal, in-depth, hands-on training with our marketing managers.

"Give us six months," our director of sales asks new reps. Six months of total immersion. Six months of total commitment. The return on investment? Knowledge, confidence, and eventually, success.

On Labor Day this year, two new reps got their start with us. One represents our arthroscopy and endoscopy lines, the other our powered instruments. Over the next year, they'll share their experiences with us as they cut their teeth in the world of medical device sales.

If you are interested in getting into medical device sales or considering a career with Linvatec, I hope their experience will shed some light on what to expect. If you're one of our other newbies, perhaps you'll gain something from their experiences and share yours too. And, if you're a veteran Linvatec rep, I hope you'll cheer them on. See their comments attached.

Meet the Ultimate Tag Team...